Evernote for Entrepreneurs

 

Objective: Implement a 3-week integrated campaign aligned with Global Entrepreneurship Week that leverages Evernote-owned content and social media to drive brand awareness among the entrepreneur community. Design deliverables included Evernote for Entrepreneurs landing page, blog posts, podcasts, paid social, book cover illustration.

 
 

Bookcover design

Untethered with Evernote is about how to organize your Evernote workspace, set up workflows and processes, and collaborate effortlessly with your team and clients. Written by Evernote Business Certified Consultants and Ambassadors, Stacey Harmon and Kristi Willis, Stacey was one of our featured Entrepreneurs (above) promoting this e-book. Goal was to conceptualize a book cover illustration to express an "untethered" business lifestyle. 

 
 
Untethered-with-Evernote.jpg
Untethered-with-Evernote.jpg
 
 

Impact

Evernote for Entrepreneurs achieved an increase in user engagement and new user acquisition. 

 
 

Team

Copyright © Evernote Corporation 

Scope

UX/UI
Strategy
Marketing