Evernote for Entrepreneurs
Objective: Implement a 3-week integrated campaign aligned with Global Entrepreneurship Week that leverages Evernote-owned content and social media to drive brand awareness among the entrepreneur community. Design deliverables included Evernote for Entrepreneurs landing page, blog posts, podcasts, paid social, book cover illustration.
Untethered with Evernote is about how to organize your Evernote workspace, set up workflows and processes, and collaborate effortlessly with your team and clients. Written by Evernote Business Certified Consultants and Ambassadors, Stacey Harmon and Kristi Willis, Stacey was one of our featured Entrepreneurs (above) promoting this e-book. Goal was to conceptualize a book cover illustration to express an "untethered" business lifestyle.
Evernote for Entrepreneurs achieved an increase in user engagement and new user acquisition.
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